Plan ahead for 2018 with your company CR strategy
Your company probably already has 2018 marketing plans and budgets in place, proposals for new product launches or an events calendar drawn up, but what about a Corporate Responsibility strategy for 2018? From strategic-level changes to small daily habits, it’s never too late to start behaving in a more responsible way towards the planet, and what better way to do it than with a dedicated CR strategy in place for 2018? Plan ahead for next year and get ready to do some good with a dedicated Corporate Responsibility strategy. Find out everything you need to include in our post below.
Who should be involved in setting your company CR strategy?
Ideally, the support and direction for your CR efforts needs to come from the top down so that it maximises chances of being adopted throughout the company. That being said however, you might have a green champion in your midst who puts the proposal forward and the senior team recognise a good idea when they see one. To put your strategy into place, you will probably require some budget, or at least time and human resources to effectively develop and execute the plans contained within the strategy, so for that reason it’s always beneficial to have the senior team on board.
Why should you have one?
The benefits of having a Corporate Social Responsibility plan are clear:
- It represents the company’s commitment to conducting all business operations in a more socially responsible way and this can attract employees and investors, as well as helping to retain key personnel.
- Being accountable for waste, recycling, resources and outputs can challenge current thinking and result in new and better ways of doing business.
- It shows transparency over your business activities, which builds trust with your stakeholders.
- If your CSR activities involve supporting a local community project or volunteering initiatives, this fosters great relationships with your local community and supports a worthy cause.
- A CSR policy needn’t be a costly exercise – you can start small with simple changes and scale as the project gains momentum.
What should be in your CSR policy?
- Who will be responsible for executing the plan, and what their roles are.
- SMART objectives, which you can track and measure – it could cover anything from the environment, to community projects to staff welfare – you can decide what areas need your focus most. If you’re not sure where to focus your efforts to start with, this guide has some great examples.
- Legalities, and how the CSR policy will apply to current company policies.
- Scope of the project, and the different areas it will cover – environment, learning and development, volunteering etc.
- An action plan with a phased implementation – how you will put these new ideas into practice and by when.
- Ideally, a copy of the policy should be available to every member of staff, and included in induction packs for new employees.
We hope this has given you some food for thought when it comes to planning ahead for 2018. If you already have a CSR policy in place, how do you plan to develop this further next year? We would love to hear your ideas.