Corporate Responsibility Strategies: Top Tips for 2020
By this point in the year, most organisations will already have their marketing plan and budgets in place, but has your company considered their Corporate Responsibility strategy for 2020? Whether the changes are small, such as replacing disposable cups with reusable coffee mugs or larger, multi-phase international strategies; it’s never too late to start behaving in a more responsible way towards the planet.
At Regen, we have outlined the key information you should be aware of when planning your organisations’ 2020 corporate responsibility strategy.
Why Should You Have a CRS?
In today’s society, it’s crucial that businesses operate in such a way that demonstrates social responsibility. While it’s not a legal requirement, it is viewed by many as good practise as it allows organisations to take social and environmental issues into account.
There are a number of benefits for organisations who develop a CRS, demonstrating the importance of implementing it within your business. These include:
- Increased Brand Awareness
- Improved Public Image
- Cost Saving
- Greater Employee Engagement
- Increased Customer Engagement
3 Top Tips for Creating a Successful Corporate Responsibility Strategy
Authenticity is Key; Your strategy must be authentic and be a good fit with the organisation. The best way to do this is you match it to the company’s mission and values. Customers and employees will know if it is not authentic, meaning it won’t have the desired effect.
Know Your Customer; When creating your strategy, you should address the immediate needs of your customers rather than attempting to solve larger-scale problems. Customer needs tend to boil down to basic human needs such as safety, belonging, self-esteem and self-actualisation. Addressing these needs will give you the opportunity to make a customer for life.
Effective Communication; You should ensure that everyone in the company is aware of the CR strategy and goals, so as they can talk about them consistently with other members of the team, in addition to your customers.
We hope this blog will give you some food for thought in terms of planning your organisations corporate responsibility strategy ahead for 2020. For more green tips for your business, follow us on Twitter or take a look at our previous blogs.